Hidden Beach Bike Paths In California

When in California, people tend to troop to the beach, especially during summer. However, there is another outdoor activity that more and more people are starting to appreciate and enjoy: biking. The state is home to some of the best bike paths that will serve as your playground if you want to burn some calories and stay healthy while enjoying the fantastic views. Going to these beaches, let StreetStrider take you there. This outdoor vehicle is not your traditional bike. To see what makes these elliptical bikes stand out, check out their website. Now, let’s take a look at the best biking paths in the Golden State.

  1. The Monterey Bay Coastal Trail – running 18 miles long, the Monterey Bay Coastal Trail will let you enjoy the fresh winds along the Pacific Coast. You will also get to see numerous sights like the Lovers Point Park in Pacific Grove to Seaside and Marina. The trail will be capped off by a stop in Castroville. If you are looking for breathtaking ocean views, this is the trail for you.

 

  1. The Marvin Braude Bike Trail (aka The Strand) – this second trail is one of the most iconic paved paths in the area. At 22 miles long, the Marvin Braude Bike Trail starts at Will Rogers State Beach in Pacific Palisades and goes down south. During the trial, you will get to see the Santa Monica Pier and a strip of beaches, such as the Manhattan, Hermosa, Venice, Dockweiler, Redondo Beach, and the Torrance Beach, which ends the trail.

 

  1. The Huntington Beach Bicycle Trail – Sitting right beside the Pacific, this trail gives bikers a chance to enjoy a leisurely ride along a 20-mile stretch. The trail begins at Sunset Beach and ends right around Newport Beach. It should be noted, however, that the Huntington Beach Bicycle Trail tends to become crowded, especially during weekends.

 

  1. The Bayshore Bikeway, San Diego – another long trail that may be challenging for some bikers is the Bayshore Bikeway in San Diego. At 24 miles, the trail starts at the Coronado Ferry Landing that continues through the Coronado, right along the Silver Strand Beach. You will also get to break some sweat while passing through the towns of Imperial Beach and Chula Vista, before ending up in downtown.

 

  1. The Cabrillo Boulevard Bike Path, Santa Barbara – if you are in Santa Barbara, you need to check out the Cabrillo Boulevard Bike Path, which is one of the area’s most famous trails. It is only a short ride at 4 and a half miles, but the experience is still something to treasure. You will cover the Leadbetter Beach and Shoreline Park, all the way to the Butterfly Beach located in Montecito. Some of the sights to see while on the ride include Stearns Wharf, East Beach, and the Santa Barbara Cemetery.

Marketing Your Fitness Blog – Part 1

There’s no question that the Internet has changed the way businesses communicate with their customers. Today, most companies are using a mix of digital media – which includes websites that feature video, YouTube, training videos, Facebook and more – with “traditional media” – that includes direct mail, print ads, brochures, radio and television and other media. If you’re new to producing materials for digital media – especially video, you may be wondering how to effectively budget for video production. Well, “Production 101” is designed to help guide you through the process. So read on!

Because video production can be complicated at times, especially for showcasing your exercise routines or a group workout, the best way to approach this topic is to give you an analogy to work with. What seems to work for most people is comparing video production to renovating a house. Here’s why: if you ask how much a home renovation will cost, the answer is, “it depends.” Well, it’s the same with video production.

For the home renovation, the “it depends” goes back to how many square feet you have, what type of materials you want – granite, marble or tile, for example, how many different subcontractors will be involved – painters, tile people, floor refinishers, electricians, – well, the list goes on and on. As you can see, there really is no other answer for home renovation pricing than, “it depends.”

With video production, that “it depends” response relates to how long the finished video will be, what it will be used for – a TV commercial, training video, promotional video, uploaded to YouTube, etc. Pricing also depends on how many different people will be involved – whether or not there will be on-camera talent, makeup artists, hair stylists, set builders, multiple cameras, special effects, plus what types of cameras and equipment you’ll be using, whether or not it will be a studio or location shoot – this list goes on and on as well. So as you can see, there really is no other answer for video production pricing than, “it depends.”

In both cases, the key is quality. You don’t want shoddy craftsmanship when redoing a home, do you? Of course not! You don’t want an inexperienced plumber or electrician working on the infrastructure of your home, do you? Of course not! With video production, quality is of paramount importance as well. You could just pop a camera on a tripod and hit the record button. But remember, the video is supposed to represent your brand as a fitness influencer, and a camera on a tripod would be a pretty poor representation of your brand. However, if you’re just starting out in the fitness influencer world, that might be what you have to do. In which case, lighting is king!

While “quality” has many different meanings, when it comes to recording your workout routines, or a vide blog to further interact with your fans,  you want a professional, compelling video that people will want to watch, and is a video that represents your brand as a fitness expert in a positive way.

The key is “professional” – people today are used to seeing TV commercials that cost upwards of $200,000; the reality is that they’re not going to watch your video if all you have to show them is a video shot from a camera perched on a tripod with a person talking. That is why when you’re on a budget you need to get creative, if that is the only approach you have due to a limited budget! A fun backdrop will enhance your video. If your aesthetic is of a bohemian yogi, then find a colorful and vibrant tapestry to hang on the wall behind you. If you’re aiming for a masculine look, then find a room with a cool brick or concrete wall. 

One of the keys to creating a video that looks like it was produced professionally  is having a basic understanding the production process. If you’ve ever been to a commercial production shoot, you’ve seen lots of people working on the set. They’re all there for a reason: you might see a director, producer, makeup artist, lighting director, camera operator, audio personnel, grips, well – the list goes on and on.

 Talent relates to all the people involved in the production. This includes the director, an on-camera talent or voiceover, actors, set builders, cameraman, hair stylists and makeup artists – this list can on and on as well! And as you’ve probably guessed by now – the more time, tool and talent you put into a video, the more it will cost.

Marketing Your Fitness Blog – Part 2

When it comes to producing a video for your fitness blog, the first rule of thumb is: if you’re not an expert in video production – hire one, or at least do some research before you try to do it yourself. You’ll end up saving a lot of money over the course of production, because experienced production personnel know how to manage costs. Remember our home renovation analogy? You would hire a general contractor to manage the people and locate and purchase all the materials, right? Well, it’s the same with video production.

What I did before I started doing these fitness videos myself was shadowing a friend who worked for a video production company. They focused on smaller businesses, so I asked him to let me know when they were shooting a brand video for a fitness company.

That paid off because I got some insider knowledge, a lot of advice, and a new found confidence for my own fitness blog. The truth of the matter is if you’re going to shadow someone they should have in-depth experience in whatever type of video that you’re planning to produce. They can also recommend ways to shoot a concept that will reduce your costs. The fact is they have the knowledge and expertise to do it – and do it right. The last thing you want is to find a hobbyist or inexperienced company producing teaching you how to do your own videos. Remember, this video is going to be a representation of your fitness brand! Do you really want a novice getting on the job training on your project!

Everything starts with a script and a concept. It’s not simply a matter of taking copy from a brochure and converting it to a video. It has to be conversational and keep viewers’ attention, while flowing from one scene to the next. Your concept could be as simple as “I want a video that shows why  you should trust me to show you how to lose those 20 pounds!” But even with something so basic, you need to produce a video that does a great job of executing that concept. You need to create a video that people will want to watch and will want to keep coming back to you for your fitness advice.

Another key tool is a storyboard. This is where you actually map out the action that will happen on camera; determining camera angles, how sets will look, where the talent will stand, etc. This is one place you can change things up and have fun – before you begin shooting! You don’t want to start recording a workout routine without a routine!

Once the script and storyboard are set, you begin the pre-production planning. Ok, you’ve done your homework. You’ve gone through script rewrites, picked the backdrop, approved the exercise routine and have a new wealth of knowledge from your shadowing days. You’ve balanced all the time, tools and talent variables into a workable budget. Now, start practicing your routine so once you’re in front of the camera, ready to record your first video it goes without a hiccup!